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Fintech

Strategy (formerly MicroStrategy Incorporated)

MSTRNASDAQpure-play
Market cap$40B
Conviction3/ 5
HQTysons Corner, VA
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For informational purposes only. Not financial advice, not a recommendation to buy or sell any security. Standing Order is a directory and research project, not an advisory service.

Price · 6M

$120.44

-67.6%

Thesis

Strategy is a bitcoin treasury company holding over 600,000 BTC, by a wide margin the largest corporate holder. It funds ongoing bitcoin purchases through convertible debt and equity issuance, while the original business intelligence software operation is now a residual line.

In practice the equity functions as a levered bitcoin proxy: returns are dominated by the price of BTC and by the company's ability to issue capital at a premium to the market value of its holdings (mNAV-vs-BTC arbitrage), with downside amplified by leverage and dilution mechanics.

Catalysts

  • Bitcoin price and broader digital-asset cycle
  • Premium of equity to bitcoin net asset value (mNAV)
  • Pace and terms of debt and equity issuance
  • Accounting treatment and index inclusion eligibility

Not financial advice — research and opinion only. Disclosures